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The importance of Blogging for Personal Branding. Introduction Personal branding is all about people marketing themselves and their values as brands. Personal branding is essential because almost everyone uses social media. When I think about personal branding, the first name that comes to my mind is Joanna Gaines who first started a blog about her house renovation. HGTV found her blog very interesting and wanted to work with her. ANALYSIS My favorite blogger Joanna Gaines is the founder and lead designer of Magnolia Homes, and former star in HGTV’s Fixer Upper with her husband Chip. I enjoy very much reading Joanna’s blog posts because they are always beneficial and inspiring. I also follow her on Instagram and Twitter because she became a huge personal brand for me over the past few years. Joanna and her husband are great personal branding examples. Chip on the other hand who has also become very successful with Joanna. I also follow him on Instagram and Twitter. Joanna and Chip started from nothing, and now they are so successful that everyone knows them and about their business. Joanna uses social media very well to promote herself in the market. What makes Joanna and her family very popular on social media is that they are real people. She tells people that they still don’t have a TV in their house because she likes to plat with her kids instead of watching TV which makes her a family person and people love that. She always posts pictures of herself and family playing and having fun together. Conclusion Blogging is a great way to build personal branding. Joanna’s personal branding example teaches me a lesson that whatever you do just be yourself and real. Joanna treats her followers like they are important to her. She sometimes communicates with them by responding to Instagram and Twitter comments which makes her super real and friendly. She taught me how always to be yourself on Social media. September 29th, 2018 Google Alerts My blog is about home renovations. I have set up HGTV, Home Renovation, and fixer-upper as my Google Alert. I received many articles about anything related to home renovations. The first article is about how celebrities are attached to HGTVlike the most of us. Some of the famous people who enjoy watching HGTV are Reese Witherspoon, Leslie Jones, blake lively, Ryan Reynolds, and Hillary Clinton. I encourage everyone to watch Fixer Upper episodes online or on Netflix. Joanna and her husband Chip take the worst houses in the neighborhood and turn into dream homes. The second article is about a home renovation loan which could be helpful for someone who is interested in fixing houses. The third and last article is about a fixer-upper in Hollywood. I think all of my materials are related to my topics. I liked using Google Alert tool. It is a great way to keep track of new things on the web.
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